As Gen Z joins the workforce and represents a significant consumer market, PR professionals must adapt to their distinct preferences. Learn effective engagement strategies today.
As brands navigate the needs of Millennials and Gen Z, exploring 7 PR strategies focused on authenticity and social values can lead to deeper consumer engagement and loyalty.
Emphasizing ethical behavior and transparency is critical for maintaining brand credibility. Companies need to ensure they uphold higher integrity standards as the landscape shifts in 2024.
Every organization faces potential crises, from viral backlash to product recalls. Understanding these threats is the first step toward crafting a strong response plan. Let’s dive into the most effective crisis management techniques.